Utilising IP collaborations to engage audience


  • On-ground activations 
  • Meet-N-Greets
  • Animation
  • Digital Content
  • Music & Dance
  • Merchandise
  • Comics
And Many MORE!
Xiao Pang Ge Ge 小胖哥哥
Xiao Pang Ge Ge 小胖哥哥


About Xiao Pang Ge Ge
Xiao Pang Ge Ge is a fun-loving alien cyborg who accidentally landed on Earth after an unknown virus invaded his planet. Despite being alone throughout different eras, his charming positivity always helps him find happiness in life. As a curious and playful cyborg, he created many fond memories with people, food, and at places. The lovable and chubby character with a carefree spirit brings smiles and laughter wherever he goes and is eager to share his mischievous adventures as well as learn (and eat) together with all his friends!

  • Over 80 educational videos used by more than 60 primary schools
  • Over 500k video views across FB and YT
  • Schools tours such as Eco-Talk, Local Food Produce etc
  • Malls activations such as National Day Celebration at Downtown East
Pinkfong Baby Shark
Pinkfong Baby Shark


Pinkfong Baby Shark
  • #1 most-viewed Video in the history of YouTube with 10 billion views across 236 countries in 20 languages
  • Over 9000 music videos for kids
  • Live shows across 200+ cities
  • Launched Pinkfong Baby Shark first theatrical release in Singapore in 2019
  • Conceptualized and produced Pinkfong Baby Shark’s concert held at Jurong Bird Park in 2019
  • Conceptualized and produced Pinkfong Baby Shark’s concert held in Brunei in 2020
  • Pinkfong Baby Shark Campaign in SEA Aquarium in 2021